Guest Post by Teresa Greenhill 12/08/2022
Nowadays, an increasing number of retirees are making the decision to keep working in order to stay active and engaged. If you’re part of that trend, you may have launched your own business and are enjoying being in charge of your own schedule while using your skills to bring in an income. And if you need a boost marketing your business, here are five surefire strategies you should implement right now to increase your profits:
1. Identify Your Target Market
Your products and services are designed to appeal to a specific segment of the population. By pinpointing this particular audience’s characteristics, you’ll be able to develop marketing strategies specially tailored toward it. So instead of wasting money on broad-spectrum campaigns and hoping to somehow reach a few potential clients, identifying your ideal customers will help you design a targeted campaign and get a better ROI for your advertising dollars. So start by looking at your existing customer base, figure out what pain points your products or services are solving for them, and craft out a message that will resonate with that market.
2. Look for Partnerships
If you haven’t done so already, think about joining your local chamber of commerce and participating in meetings and get-togethers. You’ll be able to talk to other entrepreneurs in your area and brainstorm ideas and strategies that will benefit your community. Think up cross-promotions and special events you can co-host, such as holiday celebrations and fundraisers for a special cause. An example would be to pull your resources together to organize and promote a sidewalk sale, and give coupons to your customers with a discount to your partner’s store.
3. Keep Track of Your Files and Documents
Put together a social media marketing team and keep your website up-to-date and optimized for SEO. You can reuse some of your previous promotional materials and revamp them to bring new customers through your doors. When working with several team members, consider digitizing and merging all your files into a PDF, which will be easier to share, make edits to, and download into different formats depending on your marketing needs. You should also use online collaboration platforms to keep everyone in the loop and give them access to documents, whether they’re at the office or working from home.
4. Sharpen Your Business and Marketing Skills
With new online advertising channels popping up almost every day, the marketing techniques and business strategies you learned a few decades ago may need an update in order to be adapted to today’s audiences. So think about taking online classes toward a bachelor’s business degree: this may help you gain the skills you need to optimize performances within your organization, such as understanding and using data analytics, cross-team collaboration using online platforms and software, and how to run your operations in a changing global environment. This new knowledge will lead to better customer service, increased customer satisfaction, and more repeat sales.
5. Use Social Media to Your Advantage
Share your expertise online via a blog on your business website, with how-to videos, or by participating in online forums and discussions where professionals in your field share information and knowledge. You’ll be making new connections and developing a following that will lead to more clients and more sales. Post useful tips and special promotions on the online pages of local groups, and as you gain more customers, ask them for feedback and allow them to leave reviews and recommendations. Most importantly, make sure your contact information is clearly displayed and easy to find in your posts, and try to include your logo to increase brand recognition.
In our always-evolving digital world, even seasoned entrepreneurs can benefit from taking online classes to update their business skills and learn about the latest marketing strategies they can implement in their businesses. Knowing your customers, devising cross-promotions with other businesses, and engaging with your community are also excellent ways to increase your sales and boost your profits.
Our guest writer, Teresa Greenhill, has a website at MentalHealthForSeniors.com. She is dedicated to providing seniors with great information that will help them keep a high level of physical and mental fitness so they can enjoy their retired years to the greatest extent possible.
Are you worried about not having enough money to retire on? Do you know what you’ll do after you retire? At marshallcrum.com, our goal is to help you retire successfully, so join our community and put your mind at ease!